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The abundance of new content and mobile device applications enables device users to enrich their digital life style and turns the mobile device to the salient enabler of nomadic life style. However, content richness creates new challenges: configuration nuances; device oriented definitions; collision between similar applications on the attention of consumers; support liabilities on service providers that require subject matter experts for the new content; pressure to create market traction to new applications while fighting short life cycle. For addressing all these challenges, CommuniTake platform enables content providers to self operate support for their content. Self operated support can yield content providers better control over their destiny by through direct connection to content users. Direct connection will increase the use of specific applications and will strengthen customers’ emotional loyalty. |